

Because the math ain't mathin'
MOTHERS GIVE:
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In Canada, the economic value of unpaid household work was between $516.9 billion and $860.2 billion in 2019—between 25.2% and 37.2% of our GDP! More than manufacturing, wholesale, and retail industries combined! (StatsCan, 2022)
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In the US, the average stay-at-home mom would earn roughly $184,800/year, if her labour was compensated based on market rates (Salary.com, 2021)
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The common estimate of 1,800 hours feeding in the first year — equivalent to a full-time job— is less than half of what many moms actually spend (Breastfeeding calculator)
MOTHERS GET:
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Motherhood penalties in employment: being 6x less likely than childless women to be recommended for hire; permitted to be late less than childless women or dads; 8.6% lower starting salaries compared to dads and 7.9% lower compared to childless women (where fathers are paid MORE than men without children) (Harvard, 2007)
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Post divorce, women's incomes will drop by about 30%, where men's stays stable or increases (Govt. of Canada, 2016)
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Mothers are more likely to die by an intimate partner than by pregnancy complications, and are 35% more likely to die by murder than their non-maternal peers [NICHD, 2022]
I wOnDeR wHo iS BeNeFiTiNg?
¯\_(ツ)_/¯
IT'S TIME TO STOP BEING
A GOOD MOTHER.
(Don't panic. Hear me out!)
You're just trying to be a "good mother." It seems like a simple concept and a worthy goal.
But what is a "good mother"?
Where is the checklislt?
What makes a "good mother" (lowercase) is a matter of personal opinion. But a Good Mother (uppercase) is a whole thing.
It's a cunning cultural scam invention.
I'll tell you right now, the whole point has always been for you to fail, no matter what.
If you chase an ever-moving target,
your free labour—labour they call "love"—
keeps a lot of people profitting.




You might sense or know this already.
But do you know what to replace it with?
How can you make the mother of all shifts when the "Good Mother" ideology
is so baked into our culture and your thinking?
How can you build boundaries between you and the systems and people that want to literally siphon your life force for their profit?
Like some sociologist-strategist-sister-wundernerd, imma tell you. Then we'll hug. (In our imaginations.) It will be a journey.
The MotherSHIFT online transformational journey

MODULE 1 - INVENTORY - Bring to the light the struggles you're dealing with

MODULE 2 - STABILIZE - You'll make your own self-care toolkit

MODULE 3 - IDENTIFY - We'll take stock of what's making motherhood so hard

MODULE 4 - UNDO - The juicy analysis & insight for why moms are exploited

MODULE 5 - REWIRE - A mom shame & guilt disposal system

MODULE 6 - ENVISION - How amazing motherhood could be

Module 7 - INTEGRATION - Creating course artifacts to inspire and guide you
What makes this course unlike any other?

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Why our world thrives on motherhood oppression
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How some motherhood oppression is thought to just be normal, the way mothers feel love
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Why liberating yourself of mother shame is the single-most revolutionary act you will probably ever do in your life
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How to find the root source of your problems using systems thinking
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How The (Mother)SHIFT Method can liberate you from sticky problems
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How to stop blaming yourself for everything without shirking your responsibility to your kids
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How and why to stop judging other moms (and maybe extend your own mother some grace)

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Feel bathed in self-compassion, -understanding, and -love
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Lose the fear that investing in yourself is selfish
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Worry less about your mothering being judged and evaluated
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Know where to double-down or surrender in your mothering priorities
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Feel connected to and fiercely protective of other moms
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Feel entitled to ask for and demand support without feeling shame for not doing it all yourself
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Understand your own mother in a way you never expected
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Learn Sociology 101 concepts and vocabulary

Text and beautiful graphics (video coming!) forming lessons in seven modules that take you on a transformative journey:
INVENTORY
STABILIZE
IDENTIFY
UNDO
REWIRE
ENVISION
INTEGRATION
Included with your purchase:
25 lessons written and created by Natasha
+ bonus lessons and resources when you're done the course but want more!
35+ original high-quality worksheets for printing (with minimal ink demands!)
Private online platform—desktop or mobile
Easy user interface with beautiful graphics
"Is it dry and boring, though?"
No!
The course comes with:
a musical playlist with songs chosen for each lesson
funny GIFs throughout
popular film & TV examples of motherhood culture
achingly excellent poetry
You will get six free months of membership to The Matriarchy: Undoing Motherhood's private online community that you can access from an app on your phone!


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10-minute soothing guided meditation for mom shame-triggered emergencies
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free original feminist colouring pages to do while listening to the course
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135 grounding and memorable affirmation statements that don't suck
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Bonus curated resources for emotional self-care
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Surprise "Easter egg" gifts emailed to you as you complete lessons in the course—but you won't know which lessons!
over $250 value in ever-growing bonuses!

If this course doesn't meet your needs for accessibility, or you need help understanding any content, you can get support by emailing
[email protected]
To access a full refund, please fill out this form completely and submit within 60 days of purchase.
Please note that this course is unapologetically:
religiously agnostic
intersectionally feminist
evidence-based
nuance-aware
neurodivergent-made
Why am I the person to help you?
I'm Natasha Coulis—a writer, strategy designer, community designer, and empty-nester. When I was young, nubile, and mothering four kids born in 5.5 years, becoming a Perfect Mother actually felt almost doable. With attachment parenting theory and Martha Stewart magazines in hand, I thought all I needed was "bad moms" to compare myself against to gauge my success!

Click here to read my story

I've learned that "Perfect Mother" and "Good Mother" are ideological concepts that affect us oppressively.
Half of what I've learned has come directly from my life and from the stories of other mothers. Since age 16, when I subscribed to Parents and Mothering magazines, I've been listening closely to mothers' stories. If the pattern wasn't clear enough before 2020, the pandemic crystallized my awareness: Mothers are our culture's scapegoats and society's workhorses.
In 2019, spurred on by a Mother's Day Instagram post from Elizabeth Gilbert, I began writing things I'd never heard anyone say before, not even in my most recent university studies, not even within feminist and sociological discourses.
I hunted for academic literature that spoke to my experience. When I found entire sentences I had written repeated in the books and papers of academics from decades ago, I felt hoodwinked and foolish to think my realizations were unique. I laboured for understanding I could have found sooner if academia wasn't so siloed and if media wasn't so full of Good Mother ideology.
These feminist awakenings need to proliferate our dominant culture. Social change happens when people on TikTok who never attended a single university class understand big ideas and teach them to each other in their own words. If something sociological is true and right, a high school-drop-out farmer-mom milking a cow in her housecoat with a baby at her boob should be able to understand it if she wants to.
Social change happens when a collective of moms says it happens.
To dismantle motherhood oppression, I've combined my own lessons learned through hard-won battles; hundreds of hours of analysis and independent study in feminist theory and systems thinking; and my own strategic formula that is a combination of cognitive behavioural therapy, systems thinking, stoicism, and formal logic.
For me, it works. I think it will for you, too.
Are you ready for some "Fuck, yes!" liberation?
LIKE ATTENDING MOM UNIVERSITY + TRANSFORMATIVE HEALING RETREAT!!
$197 USD
Compare with therapy or coaching costs!
I'm convinced! Let me in!
Questions you might have
Is this therapy? Are you a therapist?
Is this course trans-friendly?
Does this course meet BIPOC needs?
How academic-y is this course?
What is "lifetime access"?
Do you have more affordable options?
Not ready to commit?
Sample some content!

Sample course content by signing up for the newsletter:
get useful email you'll actually read and immediately receive the 5-minute 10-minute Shame-Busting Guided Meditation to download!
The kind of emails you hate to get are the kind I also hate to get and will not be sending. ;)